Tourist Attractions

Gone are the days of Lonely Planet. Holidays now begin the moment you reinstall Hinge for the nth time.

In fact, 30% of dating app users download them specifically for travels. 

Tourist Attractions is a strategic campaign, reminding travellers that Hinge is the ultimate way to explore a new ... city.

We placed ads in airports and planes, where people have time to kill and plans to make.

Client
Hinge

Student work

We even projected our message onto buildings next to (lesser) attractions, reminding tourists that Hinge makes the trip.

Credits
Alice Maddock, Nils Magnusson